The people of Melbourne are a liberal-minded bunch and the city’s sex shops have come a long way from the dimly lit “XXX” bookstores of yesteryear.
Gone are the days of the dark and dingy, backrooms frequented by questionably furtive men in long overcoats. Well, actually… you can still find those! But we’ve seen a surge of boutique and sex-positive stores over the last few years. And some are worth shouting about.
Our Melbourne Sex Shop guide takes you on a tour of the city’s finest adult boutiques and kinky retail outlets. If you want to go old-school and shop in person… here’s where to start!
A List of Popular Sex Shops In Melbourne
The good news is that Melbourne has a sex shop for every mood, budget and kink level.
You’ll find high-end fetish boutiques in Fitzroy, massive suburban warehouses that stay open till midnight, queer-friendly community hubs that have been around for decades… and some shiny new wellness-focused boutiques that wouldn’t look out of place in a skincare ad.
So what stores should be on your radar?
Lucrezia & De Sade
441 Brunswick St, Fitzroy VIC 3065
https://www.lucreziadesade.com.au
Specialising in fetish, BDSM and kinky toys, Lucrezia & De Sade is situated in the northern Melbourne district of Fitzroy and just a short walk from the CBD.
With nearly 30 years experience, the team at L&D are helpful and experienced with making sure their customers get the right product, the best advice and the friendliest service. In fact, it boasts one of the country’s most diverse collections of quality bondage and kink products, much of it designed and handmade on the premises
Packed to bursting, the shop is full of custom designs and products from their ‘preferred pervert partners’.
From gags, gaiters and gauntlet gloves to whips, paddles, crops and restraints L&D has it all. They have the latest in puppy play accessories, power play Zeus electrosex kits and a whole host of hardware suitable for any home dungeon. This is a one-stop shop for all your fetish needs.
Open daily, 11am to 7pm.
Passionfruit Sensuality Shop
414 Brunswick St, Fitzroy VIC 3065
https://www.passionfruitshop.com.au
With feminist owners, this artistically designed shop offers women an opportunity to browse for sex toys designed by women for women.
You won’t find the masculine raunch of some other sex shops in Melbourne but you can expect a discreet but sexy atmosphere aimed at couples looking to enhance the sensual side of their sex life – in an erotic way.
Whilst you won’t find dungeon wear and blow up dolls you will still be pleasantly surprised with their range of light kinky toys, high quality vibrators, lubes, oils and books. The lingerie section is high-end and includes designer pieces from Niki and Bordelle and Lascivious.
The owners run regular workshops and events aimed at promoting education as well as the sensuous arts such as Tantric massage. Passionfruit’s vibe is distinctly inviting and educational. It’s a perfect starting point for newbies and couples looking to spice things up, with staff who happily guide you toward being a more attentive and devoted lover.
Open daily, 11am to 7pm.
Club X
216 Swanston Street, Melbourne, Victoria 3000
34 Elizabeth St, Melbourne VIC 3000
111 Maroondah Highway, Ringwood, Victoria 3134
25 Scoresby Road, Bayswater, Victoria, 3153
In various locations in and around Melbourne you can find the sweet shop stylings of Club X: one of the top adult retail brands in Australia.
Offering a smorgasbord of titivating and naughty sex toys, adult entertainment and lingerie this adult shop caters for the mainstream shopper.
Dildos, vibrators, edibles, pumps and cock rings – you can find pretty much everything within their brightly decorated stores. The central Melbourne mega store also features an adult cinema and peep shows.
Their flagship store is over at 216 Swanston St – with multiple levels and the infamous Ram Lounge adult cinema, a staple for the local cruising scene. Club X is a throwback to the slightly ‘sticky’ sex shops of yesteryear.
Sexyland
If Melbourne’s boutique sex shops are like artisanal cafés, Sexyland is the Bunnings of bedroom fun… big, bold, and aimed squarely at everyday Aussies looking to spice things up in the sack.
They are the exactly opposite of a Brunswick hole-in-the-wall.
This home-grown chain operates some massive adult superstores in Melbourne’s outer suburbs, each a bright warehouse brimming with toys, lingerie, DVDs, and novelties.
- Sexyland Hoppers Crossing: 411-413 Old Geelong Rd, Hoppers Crossing VIC 3029
- Sexyland Sunshine: 12 Annastasia Way, Sunshine North VIC 3020
- Sexyland Airport West: 77G Matthews Ave, Airport West VIC 3042
- Sexyland Thomastown: 292 Settlement Rd, Thomastown VIC 3074
- Sexyland Kilsyth: 155 Canterbury Rd, Kilsyth VIC 3137
- Sexyland Moorabbin: 684 South Rd, Moorabbin VIC 3189
- Sexyland Springvale: 1562 Centre Rd, Springvale VIC 3171
- Sexyland Keysborough: 181 Cheltenham Rd, Keysborough VIC 3173
- Sexyland Hallam: 84-88 Hallam S Rd, Hallam VIC 3803
Open daily, 9am to Midnight.
Eagle Leather
80 Hoddle St, Abbotsford VIC 3067, Australia
https://www.eagleleather.com.au
Eagle Leather is one of the most famous fetish stores in Australia and has been around for three decades. Current owners Sado BJ and Shane took charge of the company in 2010 and have been busy modernising the brand to maintain its status as one of the go-to stores in Melbourne for BDSM gear.
The store has a cabinet full of awards, from Australia’s Best Independent Adult Store to Best Sex Educator for the regular workshops and education classes.
Eagle Leather is heavily involved in the local BDSM scene – so we’re talking stainless steel insertables, chastity devices, electro-sex units, advanced pumps, sex machines…. yep, the non-vanilla variety. Whether you are looking to splash out in some high-end fetish wear or simply get more involved with the community, this store is well worth a visit.
Look out for the various workshops and parties. Currently advertised is an introduction to electric sex, along with an impact play workshop – both hosted by Sado BJ.
Open daily, 10am to 8pm (closes at 10pm on Weds to Sat)
La La Land
323 Sydney Rd, Brunswick VIC 3056
Billing itself as “The Adult Gift Store,” La La Land is a quirky shop that’s open 24/7 for late-night and early-morning pleasure shopping.
It’s one of the few adult stores in the city never to close its doors, making it a popular pit stop for night owls leaving the bars or couples on the way home from a date.
It’s not just a sex shop, either, more of a one-stop shop for various vices – including smoking accessories. Not the broadest selection of adult toys, but some unusual offerings and good for a late night drop-in.
High Tide
5 Rankins Ln, Melbourne VIC 3000
High Tide looks nothing like the stereotypical sex shop… in fact, at first glance you might think it’s a chic homewares or wellness boutique. The space is warmly lit and minimalist, with products artfully arranged by colour. They say it’s a deliberate effort to “take the sleaze out” of sex shops and create a shame-free, inclusive atmosphere.
From the name to the decor, everything about this place screams luxury, ethical and sex-positive.
High Tide also hosts a rotating schedule of workshops and events. Next up on the calendar is The Science of Sex, Stress and Sleep. Followed by The Sexual Confidence Workshop.
Open daily, 10am to 6pm.
Adult Discounters
Level 1/20 Waratah Pl, Melbourne VIC 3000
Annnnd… at the other end of the spectrum we have the trusty Adult Discounters store, tucked up a staircase in a Chinatown laneway. This is an old-school adult store that has carved out an obvious niche: affordable prices and lots of discount deals.
This is the place to go if you’re on a budget or just love a rummage through sale bins for hidden gems.
They stock many of the same categories as bigger stores, just in a tighter space and often last season’s stock or overstock from suppliers (hence the discounts).
Open daily, 9am to 11pm.
The Little Devil Adult Store
200B Dorset Rd, Boronia VIC 3155
Operating since 1979, The Little Devil Adult Store is a bit of living history in Melbourne’s adult retail world. This independent shop in Boronia (out in the eastern suburbs, at the foothills of the Dandenongs) has been proudly under the same ownership since 1982.
Step inside and you’ll find a cozy, somewhat retro-looking adult shop that’s part lingerie boutique, part naughty costume supplier, part general sex toy store. Or simply “everything sexy” as the signage hints.
However, the main selling point of this shop is their pivot to become the ‘Uber of Sex Toy Delivery’. Yes, you can have items from their store delivered to you on-demand. Pretty smart!
Open daily, 9am to 10pm.
Danish Blue
185 Clarendon St, South Melbourne VIC 3205
Finally, we have another of Melb’s adult retail stalwarts… particularly in the LGBTQIA+ community.
Danish Blue has been a safe, supportive space for adults to express themselves since 1978. The name harks back to the 70s era of “Danish” erotica, and indeed this store has seen the changing attitudes towards sex over decades.
DB currently operates two locations: a main store on Clarendon Street in South Melbourne, and a sister store on Fitzroy St in St Kilda (the latter near the heart of St Kilda’s nightlife).
Both are well-stocked with popular bestselling ranges for both men and women.
Open daily, 10am to 10pm (closes at Midnight Thursday to Sat)
Do you have a favourite adult store around Melbourne?
If we’ve missed any sex shops that deserve a mention, let us know and we’ll have them added!
